Sam Rivera
sam.rivera@email.com · Austin, TX
Dear Jordan Lee,
When Northwind moved its snack range into recyclable packaging, the launch posts did something most food brands miss: they made the change feel like the customer's win. That is the kind of marketing I want to lead, and it is why I'm applying for your Marketing Manager role.
At Brightline Foods I grew our Instagram audience from 4,000 to 19,000 by building a weekly content calendar and a small creator programme. I also ran three product launches end to end — from positioning to retail partner kits — and managed a $40,000 paid social budget.
Your ad asks for someone who can own launches and work closely with sales. At Brightline, I built the launch toolkit our sales team used with [number] retail partners, and I would bring the same habit of planning with sales from day one.
I'd welcome the chance to talk about how I could help Northwind's next launches land. Thank you for your time.
Kind regards,
Sam Rivera